Essentials of marketing research :

Zikmund, William G,

Essentials of marketing research : William G. Zikmund. - 2nd ed. - Mason, Ohio : South-Western/CENGAGE Learning, 2003. - xxi, :452p. : ill.col.; 27cm

Includes index.

0324182570 Ksh 5,000


Marketing research.

HF 5515.2 / .Z55 2002

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