Kotler, Philip.
Marketing management / Philip Kotler kand] Peggy H. Cunningham. - Canadian 11th ed. - Toronto : Prentice Hall, 2004. - xxiii;701 p. : ill. ; 26 cm.
Includes index.
013039713X : 9780130397133
Ksh. 7,000/=
Marketing--Management.
HF 5415.13 / K6 2004
Marketing management / Philip Kotler kand] Peggy H. Cunningham. - Canadian 11th ed. - Toronto : Prentice Hall, 2004. - xxiii;701 p. : ill. ; 26 cm.
Includes index.
013039713X : 9780130397133
Ksh. 7,000/=
Marketing--Management.
HF 5415.13 / K6 2004