The one-day marketing plan :
Hiebing, Roman G.
The one-day marketing plan : organizing and completing the plan that works / Roman G. Hiebing and Scott W. Cooper. - 2nd ed. - Chicago, Ill. : NTC Business Books, c1999. - xx, 322 p. : ill. ; 28 cm.
Earlier ed. published under: The 1-day marketing plan / Roman G. Hiebing, Jr., Scott W. Cooper. 1992.
0844202479 Ksh. 3,220/= 0844212830 (pbk.)
99038658
Marketing--Management.
Strategic planning.
HF 5415.13 / .H5 1999
The one-day marketing plan : organizing and completing the plan that works / Roman G. Hiebing and Scott W. Cooper. - 2nd ed. - Chicago, Ill. : NTC Business Books, c1999. - xx, 322 p. : ill. ; 28 cm.
Earlier ed. published under: The 1-day marketing plan / Roman G. Hiebing, Jr., Scott W. Cooper. 1992.
0844202479 Ksh. 3,220/= 0844212830 (pbk.)
99038658
Marketing--Management.
Strategic planning.
HF 5415.13 / .H5 1999