Marketing strategy :

Ferrell, O C.

Marketing strategy : text and cases / O.C. Ferrell [and] Michael D. Hartline. - 7th ed. - xviii,554 p.: ill.

Includes index

9781337296519 Ksh 9,147/= 9780357039236

2016942345


Marketing.

HF 5415.13 / .F47 2017

Ⓒ 2020 Dedan Kimathi University of Technology

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