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Understanding the consumer [electronic resource] /

Szmigin, Isabelle.

Understanding the consumer [electronic resource] / Isabelle Szmigin. - London ; Thousand Oaks : Sage Publications, 2003. - 202 p. : ill.

Includes bibliographical references (p. 188-197) and index.

ISBN: 9781412933568

Subjects--Topical Terms:
Consumer behavior.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.32 / .S95 2003

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Understanding the consumer [electronic resource] /