Digital engagement [electronic resource] : internet marketing that captures customers and builds intense brand loyalty /
Harden, Leland.
Digital engagement internet marketing that captures customers and builds intense brand loyalty / [electronic resource] : Leland Harden and Bob Heyman. - New York : American Management Association, c2009. - xii, 244 p. : ill.
Includes bibliographical references and index.
9780814410790
Internet marketing.
Brand loyalty.
Electronic books.
HF5415.1265 / .H3663 2009
658.8/72
Digital engagement internet marketing that captures customers and builds intense brand loyalty / [electronic resource] : Leland Harden and Bob Heyman. - New York : American Management Association, c2009. - xii, 244 p. : ill.
Includes bibliographical references and index.
9780814410790
Internet marketing.
Brand loyalty.
Electronic books.
HF5415.1265 / .H3663 2009
658.8/72