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Laddering [electronic resource] : unlocking the potential of consumer behavior /

Holtzclaw, Eric, 1973-

Laddering unlocking the potential of consumer behavior / [electronic resource] : Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw]. - Hoboken, N.J. : John Wiley & Sons, Inc., 2013. - xvi, 208 p. : ill.

Includes index.

History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN: 9781118652978 (electronic bk.)

LCCN:

Subjects--Topical Terms:
Consumer behavior.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.32 / .H637 2013

Dewey Class. No.: 658.8/342

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Laddering [electronic resource] : unlocking the potential of consumer behavior /