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Brand wars : combat strategies for Indian brands /

Gupte, Rajiv,

Brand wars : combat strategies for Indian brands / Rajiv Gupte, Anand Limaye. - 1 online resource (293 pages) : illustrations

ISBN: 9789354790744

Subjects--Topical Terms:
Branding (Marketing)

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.1255 / .G878 2021

Dewey Class. No.: 658.827

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Brand wars : combat strategies for Indian brands /