Normal view MARC view ISBD view

How brands become icons :

Holt, Douglas B, 2003.

How brands become icons : the principles of cultural branding / - - Boston : Harvard business school press, 2003. - 264p : - ; -. - .

Includes bibl. refs.

-.

ISBN: 1578517745 : 2655

LCCN:

Subjects--Topical Terms:
Brand name products---.
Business names---.
Popular culture---.

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

DeKUT Library

How brands become icons :