Essentials of marketing research : (Record no. 109675)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00569nam a2200181 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201211091147.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120521s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324182570 |
| Terms of availability | Ksh 5,000 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | L.C |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5515.2 |
| Item number | .Z55 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G, |
| 9 (RLIN) | 17648 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing research : |
| Statement of responsibility, etc. | William G. Zikmund. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, Ohio : |
| Name of publisher, distributor, etc. | South-Western/CENGAGE Learning, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, :452p. : |
| Dimensions | 27cm |
| Other physical details | ill.col.; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 2355 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | DeKUT Main Campus Library | DeKUT Main Campus Library | Book Cart | 16/04/2018 | HF 5415.2 .Z55 2002 | 2010/12999 | 16/04/2018 | 16/04/2018 | Books | ||||||
| Library of Congress Classification | DeKUT Main Campus Library | DeKUT Main Campus Library | Book Cart | 16/04/2018 | HF 5415.2 .Z55 2002 | 2020/53955 | 15/12/2020 | 16/04/2018 | Books | 4730.00 |