Marketing strategy : (Record no. 219359)

MARC details
000 -LEADER
fixed length control field 00840nam a22002535i 4500
001 - CONTROL NUMBER
control field 19102201
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230120071639.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160520s2016 mau 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016942345
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781337296519
Terms of availability Ksh 9,147/=
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780357039236
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Language of cataloging eng
Description conventions rda
Transcribing agency LC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number .F47 2017
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ferrell, O C.
9 (RLIN) 20182
245 10 - TITLE STATEMENT
Title Marketing strategy :
Remainder of title text and cases /
Statement of responsibility, etc. O.C. Ferrell [and] Michael D. Hartline.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1608
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston, MA :
Name of producer, publisher, distributor, manufacturer Cengage Learning,
Date of production, publication, distribution, manufacture, or copyright notice 2017
300 ## - PHYSICAL DESCRIPTION
Extent xviii,554 p.: ill.
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 491
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     DeKUT Main Campus Library DeKUT Main Campus Library Book Cart 22/12/2022 Donation 9147.00   HF 5415.13 .F47 2017 2022/57490 22/12/2022 22/12/2022 Books
    Library of Congress Classification     DeKUT Main Campus Library DeKUT Main Campus Library Book Cart 22/12/2022 Donation 9147.00   HF 5415.13 .F47 2017 2022/57491 22/12/2022 22/12/2022 Books

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