How brands become icons : (Record no. 94460)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00808nam a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000003013 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180328101044.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120112s xx 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | - |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1578517745 : |
| Terms of availability | 2655 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LC |
| Transcribing agency | - |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Holt, Douglas B, |
| Dates associated with a name | 2003. |
| 245 ## - TITLE STATEMENT | |
| Title | How brands become icons : |
| Remainder of title | the principles of cultural branding / |
| Statement of responsibility, etc. | -. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | -. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Harvard business school press, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 264p : |
| Other physical details | - ; |
| Dimensions | -. |
| 490 ## - SERIES STATEMENT | |
| Series statement | - |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibl. refs. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | -. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | -. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | -. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business names |
| General subdivision | -. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Popular culture |
| General subdivision | -. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Title |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | -. |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | -. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 120112 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | DeKUT Main Campus Library | DeKUT Main Campus Library | Book Cart | 28/03/2018 | HD 69 .B7 H64 | 2010/17534 | 28/03/2018 | 1 | 28/03/2018 | Books | |||||
| Library of Congress Classification | Non-fiction | DeKUT Main Campus Library | DeKUT Main Campus Library | Book Cart | 28/03/2018 | HD 69 .B7 H64 | 2010/17533 | 28/03/2018 | 2 | 28/03/2018 | Books |