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Advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Michael A. Guolla.
Material type:
TextPublication details: Toronto : McGraw-Hill Ryerson, c2005.Edition: 2nd Canadian edDescription: xiii, 579 p. : ill.col.; 29 cmISBN: - 9780070939851:
- 0070939853
- Advertising and promotion
- HF5823 .B4 2005
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| Item type | Current library | Home library | Call number | Status | Barcode | |
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Books
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DeKUT Main Campus Library Book Cart | DeKUT Main Campus Library | HF 5823 .B4 2005 (Browse shelf(Opens below)) | Available | 2020/50602 | |
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Books
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DeKUT Main Campus Library Book Cart | DeKUT Main Campus Library | HF 5823 .B4 2005 (Browse shelf(Opens below)) | Available | 2020/51192 | |
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Books
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DeKUT Main Campus Library Book Cart | DeKUT Main Campus Library | HF 5823 .B4 2005 (Browse shelf(Opens below)) | Available | 2020/48236 |
Includes bibliographical references and index.
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