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Advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Michael A. Guolla.

By: Contributor(s): Material type: TextTextPublication details: Toronto : McGraw-Hill Ryerson, c2005.Edition: 2nd Canadian edDescription: xiii, 579 p. : ill.col.; 29 cmISBN:
  • 9780070939851:
  • 0070939853
Other title:
  • Advertising and promotion
Subject(s): LOC classification:
  • HF5823 .B4 2005
Item type: Books
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Books Books DeKUT Main Campus Library Book Cart DeKUT Main Campus Library HF 5823 .B4 2005 (Browse shelf(Opens below)) Available 2020/50602
Books Books DeKUT Main Campus Library Book Cart DeKUT Main Campus Library HF 5823 .B4 2005 (Browse shelf(Opens below)) Available 2020/51192
Books Books DeKUT Main Campus Library Book Cart DeKUT Main Campus Library HF 5823 .B4 2005 (Browse shelf(Opens below)) Available 2020/48236

Includes bibliographical references and index.

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