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Principles of advertising & IMC / Tom Duncan.

By: Duncan, Tom (Thomas R.).
Material type: materialTypeLabelBookSeries: The McGraw-Hill/Irwin series in marketing. Publisher: Chicago, IL : McGraw-Hill/Irwin, 2005Edition: 2nd ed.Description: xxvii, 774 p. : col. ill. ; 29 cm.ISBN: 0072537744; 0071111182 .Subject(s): Branding (Marketing)Online resources: Publisher description | Table of contents only
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Item type Current location Home library Call number Status Date due Barcode
Books Books DeKUT Main Campus Library
General Stacks
DeKUT Main Campus Library
HF 5415.13 .D8 2005 (Browse shelf) Available 2020/49372
Books Books DeKUT Main Campus Library
General Stacks
DeKUT Main Campus Library
HF 5415.13 .D8 2005 (Browse shelf) Available 2020/44428

Includes bibliographical references and index.

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