Principles of advertising & IMC / Tom Duncan.
By: Duncan, Tom (Thomas R.)
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Material type: 
BookSeries: The McGraw-Hill/Irwin series in marketing. Publisher: Chicago, IL : McGraw-Hill/Irwin, 2005Edition: 2nd ed.Description: xxvii, 774 p. : col. ill. ; 29 cm.ISBN: 0072537744; 0071111182 .Subject(s): Branding (Marketing)Online resources: Publisher description | Table of contents only
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books
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DeKUT Main Campus Library General Stacks | DeKUT Main Campus Library | HF 5415.13 .D8 2005 (Browse shelf) | Available | 2020/49372 | |
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Books
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DeKUT Main Campus Library General Stacks | DeKUT Main Campus Library | HF 5415.13 .D8 2005 (Browse shelf) | Available | 2020/44428 |
Includes bibliographical references and index.
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