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Principles of advertising & IMC / Tom Duncan.

By: Material type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Chicago, IL : McGraw-Hill/Irwin, 2005.Edition: 2nd edDescription: xxvii, 774 p. : col. ill. ; 29 cmISBN:
  • 0072537744
  • 0071111182
Subject(s): LOC classification:
  • HF5415.13 .D8 2005
Online resources:
Item type: Books
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Item type Current library Home library Call number Status Date due Barcode
Books Books DeKUT Main Campus Library Book Cart DeKUT Main Campus Library HF 5415.13 .D8 2005 (Browse shelf(Opens below)) Available 2020/49372
Books Books DeKUT Main Campus Library Book Cart DeKUT Main Campus Library HF 5415.13 .D8 2005 (Browse shelf(Opens below)) Available 2020/44428
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HF 5415.13 .C5 Marketing management : HF 5415 .13 .C6 2006 The Marketing Plan. HF 5415.13 .D8 2005 Principles of advertising & IMC / HF 5415.13 .D8 2005 Principles of advertising & IMC / HF 5415.13 .F4 2011 Marketing strategy / HF 5415.13 .F47 2017 Marketing strategy : HF 5415.13 .F47 2017 Marketing strategy :

Includes bibliographical references and index.

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