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Principles of advertising & IMC / Tom Duncan.

By: Duncan, Tom (Thomas R.).
Material type: materialTypeLabelBookSeries: The McGraw-Hill/Irwin series in marketing. Publisher: Chicago, IL : McGraw-Hill/Irwin, 2005Edition: 2nd ed.Description: xxvii, 774 p. : col. ill. ; 29 cm.ISBN: 0072537744; 0071111182 .Subject(s): Branding (Marketing)Online resources: Publisher description | Table of contents only
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Books Books DeKUT Main Campus Library
General Stacks
DeKUT Main Campus Library
HF 5415.13 .D8 2005 (Browse shelf) Available 2020/49372
Books Books DeKUT Main Campus Library
General Stacks
DeKUT Main Campus Library
HF 5415.13 .D8 2005 (Browse shelf) Available 2020/44428
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HF 5415.13 .C5 Marketing management : HF 5415 .13 .C6 2006 The Marketing Plan. HF 5415.13 .D8 2005 Principles of advertising & IMC / HF 5415.13 .D8 2005 Principles of advertising & IMC / HF 5415.13 .F4 2011 Marketing strategy / HF 5415.13 .H5 2004 The one-day marketing plan : HF 5415.13 .H5 2004 The one-day marketing plan :

Includes bibliographical references and index.

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