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Essentials of global marketing / Svend Hollensen.

By: Contributor(s): Material type: TextTextPublication details: Harlow, Essex, England : Pearson Education, 2008.Description: xxviii, 494 p. : col. ill., facsims., 1 map, ports. ; 27 cmISBN:
  • 9780273717843 (pbk.)
  • 0273717847 (pbk.)
Subject(s): LOC classification:
  • HF1416 .H6
Online resources:
Item type: Books
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Item type Current library Home library Call number Status Date due Barcode
Books Books DeKUT Main Campus Library Book Cart DeKUT Main Campus Library HF 1416 .H6 (Browse shelf(Opens below)) Available 2020/49252

Shortened version of: Global marketing. 4th ed. 2007.

Includes bibliographical references and index.

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