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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
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TextPublication details: Boston : Pearson, c2013.Edition: 4th edDescription: xxviii, 562 p. : col. ill. ; 29 cmISBN: - 9780132664257 (hbk.)
- HD69.B7 K4 2013
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DeKUT Main Campus Library Book Cart | DeKUT Main Campus Library | HD 69 .K4 2013 (Browse shelf(Opens below)) | Available | 2020/43311 |
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| HD 69 .C6 T5 High Performance consulting skills : | HD 69 .I6 H8 Inflation and Business policy. | HD 69 .I7B7 1978 The Strategy Of Multinational Enterprise : | HD 69 .K4 2013 Strategic brand management : | HD 69 .M4 2012 Project management : | HD 69 .M5 Determinants of inter firm networks in Kenya : | HD 69 .P7 K4 2009 Project Management : |
Includes bibliographical references and index.
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