Basic marketing / E. Jerome McCarthy, Stanley J. Shapiro [and] Willian D. Prerreaul
By: McCarthy, E. Jerome
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Contributor(s): Shapiro, Stanley J.n | Perreault, D. William.
Material type: 
BookPublisher: Boston, MA Irwin 1992Edition: 6th Canadian ed.Description: xv, 812p.ISBN: 9780256099638; 0256099634.
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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DeKUT Main Campus Library General Stacks | DeKUT Main Campus Library | HF 5415.13 .M3 1992 (Browse shelf) | Available | 2020/51735 |
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| HF 5415.13 .M3 Markerting Management / | HF 5415.13 .M3 Essentials of marketing management / | HF 5415.13 .M3 Markerting Management / | HF 5415.13 .M3 1992 Basic marketing / | HF 5415.13 .M3 1993 Basic Marketing : | HF 5415.13 .M3 2002 Basic marketing : | HF 5415.13 .M3 2005 Marketing management : |
Includes bibliographic reference and index
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