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Basic marketing / E. Jerome McCarthy, Stanley J. Shapiro [and] Willian D. Prerreaul

By: McCarthy, E. Jerome.
Contributor(s): Shapiro, Stanley J.n | Perreault, D. William.
Material type: materialTypeLabelBookPublisher: Boston, MA Irwin 1992Edition: 6th Canadian ed.Description: xv, 812p.ISBN: 9780256099638; 0256099634.
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HF 5415.13 .M3 1992 (Browse shelf) Available 2020/51735
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HF 5415.13 .M3 Markerting Management / HF 5415.13 .M3 Essentials of marketing management / HF 5415.13 .M3 Markerting Management / HF 5415.13 .M3 1992 Basic marketing / HF 5415.13 .M3 1993 Basic Marketing : HF 5415.13 .M3 2002 Basic marketing : HF 5415.13 .M3 2005 Marketing management :

Includes bibliographic reference and index

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