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Principles of marketing / Philip Kotler [and] Gary Armstrong

By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2006Edition: 11th ed.Description: xx, 651, [94] p. : col. ill. ; 29 cm.ISBN: 0131469185; 9780131469181.Subject(s): Marketing
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Item type Current location Home library Call number Status Date due Barcode
Books Books DeKUT Main Campus Library
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DeKUT Main Campus Library
HF 5415 .K68 2006 (Browse shelf) Available 2021/55712

Includes bibliographical references and index.

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