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Marketing strategy / by O.C. Ferrell, Michael D. Hartline.

By: Contributor(s): Material type: TextTextPublication details: Australia ; Mason, Ohio : South-Western Cengage Learning, c2011.Edition: 5th edDescription: xxiiI, 743 p. : ill. ; 26 cmISBN:
  • 9780538467384
  • 053846738X
Subject(s): LOC classification:
  • HF 5415.13 .F4 2011
Item type: Books
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Item type Current library Home library Call number Status Date due Barcode
Books Books DeKUT Main Campus Library Book Cart DeKUT Main Campus Library HF 5415.13 .F4 2011 (Browse shelf(Opens below)) Available 2020/48932
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HF 5415 .13 .C6 2006 The Marketing Plan. HF 5415.13 .D8 2005 Principles of advertising & IMC / HF 5415.13 .D8 2005 Principles of advertising & IMC / HF 5415.13 .F4 2011 Marketing strategy / HF 5415.13 .F47 2017 Marketing strategy : HF 5415.13 .F47 2017 Marketing strategy : HF 5415.13 .H5 2004 The one-day marketing plan :

Includes bibliographical references and indexes.

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