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Is military advertising effective? [electronic resource] : an estimation methodology and applications to recruiting in the 1980s and 1990s / James N. Dertouzos, Steven Garber.

By: Contributor(s): Material type: TextTextPublication details: Santa Monica, Calif. : RAND, 2003.Description: xviii, 95 pISBN:
  • 9780833035981
Subject(s): Genre/Form: DDC classification:
  • 355.2/23/097309048 21
LOC classification:
  • UB323 .D44 2003
Online resources:
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Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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