Forecasting for the pharmaceutical industry [electronic resource] : models for new product and in-market forecasting and how to use them / Arthur G. Cook.

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TextPublication details: Aldershot, England ; Burlington, VT : Gower, c2006.Description: xvii, 141 p. : illISBN:

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Includes bibliographical references (p. 135-137) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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