People, preferences & prices [electronic resource] : sequencing the economic genome of the consumer mind / by Eugene Galanter, Howard Moskowitz, Matthias Silcher.

By:

Galanter, Eugene

Contributor(s):

Material type: Text

TextPublication details: [Saif Zone, Sharjah, United Arab Emirates] : Bentham Science Publishers Ltd., [2011]Description: viii, 288 p. : ill. (some col.), col. portsISBN:

9781608052493

Other title:

People, preferences and prices : sequencing the economic genome of the consumer mind

Subject(s):

Microeconomics -- Psychological aspects

Genre/Form:

Electronic books.

LOC classification:

HB172 .G35 2011

Online resources:

Click to View

Contents:

pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow.

Item type:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

No physical items for this record

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

There are no comments on this title.

to post a comment.

DeKUT Library

People, preferences & prices [electronic resource] : sequencing the economic genome of the consumer mind / by Eugene Galanter, Howard Moskowitz, Matthias Silcher.