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Optimal database marketing [electronic resource] : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Pub., c2002.Description: xxii, 398 p. : illISBN:
  • 9781452264042
Subject(s): Genre/Form: DDC classification:
  • 658.8/4 20
LOC classification:
  • HF5415.126 .D76 2002
Online resources:
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Includes bibliographical references (p. 383-385) and indexes.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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