Handbook of brand relationships / 
Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. 
 - Armonk, N.Y. :  M.E. Sharpe,  c2009. 
 - xxi, 424 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780765623577 (alk. paper) 0765623579 (alk. paper) 
<br/><br/><label>Source: </label> KSH 4240 
<br/><br/><label>LCCN: </label>2008053551 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Brand choice.<br/>Branding (Marketing)<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>HF 5415.55  / .H3