01414cam a2200337 a 4500 208706 208706 15554457 OSt 20200706061657.0 081212s2009 nyua b 001 0 eng 2008053551 9780765623577 (alk. paper) 0765623579 (alk. paper) KSH 4240 LC LC HF 5415.55 .H3 Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. Armonk, N.Y. : M.E. Sharpe, c2009. xxi, 424 p. : ill. ; 27 cm. Includes bibliographical references and indexes. Relationship marketing. 8598 Brand choice. 8599 Branding (Marketing) 8600 Customer relations. 8601 MacInnis, Deborah J. 8602 Park, C. Whan. 8603 Priester, Joseph W. 8604 Society for Consumer Psychology. 8605 lcc BK 0 0 lcc 0 1 REF CPL CPL REF 2020-07-06 DONATION 0 REF HF 5415.55 .H3 2020/36716 2020-07-06 00:00:00 2020-07-06 BK