TY  - BOOK
AU  - Crane, Frederick G.
AU  - Kerin, Roger A.
AU  - Hartley, Steven W.
AU  - Rudelius, William
TI  - Marketing
SN  - 9780070009905
AV  - HF5415 .M3 2011
PY  - 2011///
CY  - Toronto
PB  - McGraw-Hill
KW  - Marketing
KW  - Textbooks
KW  - Canada
N1  - ncludes bibliographical references and index; I
ER  -