International business : the challenge of global competition /
Donald A. Ball, Wendell H. McCulloch, Jr.
- 6th ed.
- Chicago : Irwin, c1996.
- xxv, 773 p. : ill. (some col.), col. maps ; 29 cm.
Includes bibliographical references and indexes.
0256166013 9780256166019
KSH 7730
95018497
International business enterprises--Management. International business enterprises. International economic relations.