TY  - BOOK
AU  -  Grewal, Dhruv
AU  - Levy, Michael
AU  - Persaud, Ajax
AU  - Lichti, Shirley
TI  - Marketing
SN  - 9780070385481
AV  - HF 5415 .M3 2012
PY  - 2012///
CY  - Toronto
PB  - McGraw-Hill
KW  - Marketing
KW  - Advertising
KW  - Marketing research
KW  - Canada
N1  - includes bibliographic references
ER  -