TY  - BOOK
AU  - Wind,Yoram
AU  - Mahajan,Vijay
ED  - ProQuest (Firm)
TI  - Digital marketing: global strategies from the world's leading experts 
SN  - 9780471008750
AV  - HF5415.1265 .W56 2001
U1  - 658.8 21
PY  - 2001///
CY  - New York
PB  - Wiley
KW  - Internet marketing
KW  - Consumer behavior
KW  - Electronic commerce
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=117489
ER  -