Wagner, Sigmund A., 1966-

Understanding green consumer behavior a qualitative cognitive approach / [electronic resource] : Sigmund A. Wagner. - London ; New York : Routledge, 1997. - xv, 288 p. : ill.

Includes bibliographical references (p. 264-280) and index.

9780203444030


Consumer behavior.
Green products.
Motivation research (Marketing)
Motivation (Psychology)


Electronic books.

HF5415.32 / .W34 1997

658.8/342