TY  - BOOK
AU  - Forceville,Ch
ED  - ProQuest (Firm)
TI  - Pictorial metaphor in advertising
SN  - 9780203064252
AV  - HF5827 .F67 1998
U1  - 659.1 20
PY  - 1998///
CY  - London, New York
PB  - Routledge
KW  - Symbolism in advertising
KW  - Pictures
KW  - Printing
KW  - Metaphor
KW  - Advertising layout and typography
KW  - Electronic books
N1  - Includes bibliographical references (p. [223]-230) and index
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=179822
ER  -