Dertouzos, James N.,  1950- <br/><br/>
Is military advertising effective?  an estimation methodology and applications to  recruiting in the 1980s and 1990s /  [electronic resource] : 
James N. Dertouzos, Steven Garber. 
 - Santa Monica, Calif. :  RAND,  2003. 
 - xviii, 95 p. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780833035981 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Evaluation.--United States
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States--Armed Forces--Recruiting, enlistment, etc.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>UB323  / .D44 2003 
<br/><br/><label>Dewey Class. No.: </label>355.2/23/097309048