TY  - BOOK
AU  - Dertouzos,James N.
AU  - Garber,Steven
ED  - ProQuest (Firm)
TI  - Is military advertising effective?: an estimation methodology and applications to  recruiting in the 1980s and 1990s 
SN  - 9780833035981
AV  - UB323 .D44 2003
U1  - 355.2/23/097309048 21
PY  - 2003///
CY  - Santa Monica, Calif.
PB  - RAND
KW  - Advertising
KW  - United States
KW  - Evaluation
KW  - Armed Forces
KW  - Recruiting, enlistment, etc
KW  - Electronic books
N1  - Includes bibliographical references
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=197459
ER  -