The professional services firm bible [electronic resource] /
John Baschab, Jon Piot.
- Hoboken, NJ : John Wiley & Sons, c2005.
- xxiii, 544 p. : ill.
Accompanying CD-ROM includes an electronic library of documents, checklists, tools and spreadsheets, templates, links and files; also the following freeware applications: Adobe Reader, Microsoft Word Viewer, Excel Viewer, Microsoft PowerPoint Viewer, and OpenOffice.org.
Includes bibliographical references and index.
9780471704416
Service industries--Management. Professions--Marketing.