Behavioral pricing  [electronic resource] / 
Guest editors Hooman Estelani and Sarah Maxwell. 
 - Bradford, England :  Emerald Group Publishing,  c2004. 
 - 76 p. 
 - Journal of Product & Brand Management. No. 6 ;  Vol. 13 .
 - Journal of Product & Brand Management.  No. 6 ;  v. 13. .
<br/><br/><label>ISBN: </label>9781845441890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Marketing.<br/>Pricing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HB221  / .B44 2004