TY  - BOOK
AU  - Estelani,Hooman
AU  - Maxwell,Sarah
ED  - ProQuest (Firm)
TI  - Behavioral pricing
T2  - Journal of Product & Brand Management. No. 6
SN  - 9781845441890
AV  - HB221 .B44 2004
PY  - 2004///
CY  - Bradford, England
PB  - Emerald Group Publishing
KW  - New products
KW  - Marketing
KW  - Pricing
KW  - Electronic books
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=231833
ER  -