Typical food products marketing  tales from the Italian food and beverages industry : a case study approach /  [electronic resource] : 
guest editors Claudia Vignalia and Professor Alberto Mattiacci. 
 - Bradford, England :  Emerald Group Publishing,  c2004. 
 - 167 p. 
 - British Food Journal ;  v.106, no. 10/11 .
<br/><br/><label>ISBN: </label>9781845441975 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Food industry and trade.<br/>Food--Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD9000.5  / .T97 2004