TY - BOOK ED - ProQuest (Firm) TI - The value chain and marketing T2 - Journal of consumer marketing SN - 9781845442255 AV - HF5415.129 .V37 2004 PY - 2004/// CY - Bradford, England PB - Emerald Group Publishing KW - Marketing channels KW - Marketing KW - Electronic books UR - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=231856 ER -