Advertising to children on TV content, impact, and regulation / [electronic resource] :
Barrie Gunter, Caroline Oates, and Mark Blades.
- Mahwah, N.J. : Lawrence Erlbaum, c2005.
- ix, 209 p.
Includes bibliographical references (p. 171-195) and indexes.
9781410611246
Television advertising and children. Advertising and children.