Gunter, Barrie.

Advertising to children on TV content, impact, and regulation / [electronic resource] : Barrie Gunter, Caroline Oates, and Mark Blades. - Mahwah, N.J. : Lawrence Erlbaum, c2005. - ix, 209 p.

Includes bibliographical references (p. 171-195) and indexes.

9781410611246


Television advertising and children.
Advertising and children.


Electronic books.

HQ784.T4 / G858 2005

302.23/45/083