@book{230285,
	author = {Murray, Brian H., and ProQuest (Firm)},
	title = {Defending the brand},
	publisher = {American Management Association,},
	year = {c2004.},
	address = {New York :},
	url = {https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=243012}
}