Walton, Mark S.,  1950- <br/><br/>
Generating buy-in  mastering the language of leadership /  [electronic resource] : 
Mark S. Walton ; foreword by William Ury. 
 - New York :  American Management Association,  c2004. 
 - xviii, 108 p. 
<br/><br/>Includes bibliographical references (p. 95-97) and index. 
<br/><br/>Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in. 
<br/><br/><label>ISBN: </label>9780814427668 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management.<br/>Leadership.<br/>Persuasion (Psychology)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD30.3  / .W35 2004 
<br/><br/><label>Dewey Class. No.: </label>658.4/5