TY  - BOOK
AU  - Walton,Mark S.
ED  - ProQuest (Firm)
TI  - Generating buy-in: mastering the language of leadership 
SN  - 9780814427668
AV  - HD30.3 .W35 2004
U1  - 658.4/5 21
PY  - 2004///
CY  - New York
PB  - American Management Association
KW  - Communication in management
KW  - Leadership
KW  - Persuasion (Psychology)
KW  - Electronic books
N1  - Includes bibliographical references (p. 95-97) and index; Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=243030
ER  -