Szmigin, Isabelle. <br/><br/>
Understanding the consumer  [electronic resource] / 
Isabelle Szmigin. 
 - London ;  Thousand Oaks :  Sage Publications,  2003. 
 - 202 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 188-197) and index. 
<br/><br/><label>ISBN: </label>9781412933568 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S95 2003