McDowell, Walter. <br/><br/>
Branding TV  principles and practices /  [electronic resource] : 
by Walter McDowell and Alan Batten. 
 - [2nd ed.]. 
 - Amsterdam ;  Boston :  Elsevier/Focal Press,  c2005. 
 - x, 158 p. :  ill. 
<br/><br/> Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999. 
<br/><br/>Includes bibliographical references (p. 143) and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9780080460437 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television broadcasting.<br/>Brand name products.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HE8700.8  / .M25 2005 
<br/><br/><label>Dewey Class. No.: </label>384.551