01648nam a2200433Ia 4500 EBC270254 MiAaPQ 20250821101035.0 m o d | cr cn||||||||| 050415s2005 ne a fsb 001 0 eng d 0240807537 (pbk.) 9780240807539 0080460437 9780080460437 (electronic bk.) (MiAaPQ)EBC270254 (Au-PeEL)EBL270254 (CaPaEBR)ebr10138411 (CaONFJC)MIL63081 (OCoLC)476002726 MiAaPQ MiAaPQ MiAaPQ HE8700.8 .M25 2005 384.551 22 McDowell, Walter. 107704 Branding TV [electronic resource] : principles and practices / by Walter McDowell and Alan Batten. [2nd ed.]. Amsterdam ; Boston : Elsevier/Focal Press, c2005. x, 158 p. : ill. Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999. Includes bibliographical references (p. 143) and index. Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Television broadcasting. 107705 Brand name products. 107706 Electronic books. 35142 Batten, Alan. 107707 National Association of Broadcasters. 107708 ProQuest (Firm) 107709 https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=270254 Click to View 232752 232752