Branding TV
principles and practices
McDowell, Walter.
creator
Batten, Alan.
National Association of Broadcasters
ProQuest (Firm)
text
bibliography
Electronic books.
ne
Amsterdam
Boston
Elsevier/Focal Press
c2005
2005
[2nd ed.].
monographic
eng
x, 158 p. : ill.
specialized
by Walter McDowell and Alan Batten.
Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
Includes bibliographical references (p. 143) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Television broadcasting
Brand name products
HE8700.8 .M25 2005
384.551
9780080460437 (electronic bk.)
https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=270254
https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=270254
MiAaPQ
050415
20250821101035.0
EBC270254