TY  - BOOK
AU  - McDowell,Walter
AU  - Batten,Alan
ED  - National Association of Broadcasters.
ED  - ProQuest (Firm)
TI  - Branding TV: principles and practices 
AV  - HE8700.8 .M25 2005
U1  - 384.551 22
PY  - 2005///
CY  - Amsterdam, Boston
PB  - Elsevier/Focal Press
KW  - Television broadcasting
KW  - Brand name products
KW  - Electronic books
N1  - Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999; Includes bibliographical references (p. 143) and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=270254
ER  -