Public relations and communication management in Europe a nation-by-nation introduction to public relations theory and practice / [electronic resource] :
edited by Betteke van Ruler, Dejan Vercic.
- Berlin ; New York : Mouton de Grouter, c2004.
- xiii, 502 p.
Includes bibliographical references.
9783110197198
Public relations--Cross-cultural studies. Public relations--Europe.