@book{243752,
	author = {Wierenga, B. and ProQuest (Firm) and Workshop on Advances in Marketing Decision Models},
	title = {Handbook of marketing decision models},
	publisher = {Springer,},
	year = {2008.},
	series = {International series in operations research & management science},
	address = {New York :},
	url = {https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=364637}
}